Our story

Luna + Fern is a slow living store that exists to help you to reconnect with nature.

Our own obsession with being outdoors started at the beach. The tingle of salty skin after a cold, wild swim. That sense of adventure as you paddle out into the wide open ocean. In the face of nature and the vastness of the sea, we found that our worries became small - and nature became gloriously big.

Today we sell things to help you to get out and experience that feeling. The softest, lightweight hammam towels or a book about the night sky. We donate to charities that are cleaning up our oceans and choose luxurious items to sell that are made to last and kind to the environment.

We hope our store inspires you to step out, find adventure and answer your own call to the wild.

Shop now
  • Supporting Ocean Conservation

    As members of the Surfers Against Sewage Ocean Network, your purchase helps the campaign for cleaner seas

  • Plastic Free

    All of our products and packaging are plastic free, and made out of recyclable materials whenever possible

  • Ethically Sourced

    Our towels are made by a small family run business in Turkey. Our prints are designed and printed by small businesses in the UK


"Lovely quality, beautiful art work" - Joanne

"Perfect! Exactly what I was looking for" - Sarah

"Perfect for my moon obsessed best friend, can’t wait to give it to her" - Elizabeth